How does a design watch distinguish itself?
What is actually a design watch? Designers of these watches do focus on 'the latest trends' in the field of fashion. Contemporary, original and distinctive designs are relevant terms within this group of watches. Use of color, materials and the latest trends in fashion, are very decisive. Style icons and famous people play a major role at design watches, where they are often seen as trendsetters. New trends regularly find their origin here.
It also happens that the inspiration for a design watch comes from an art movement or within the architecture. An example of this are the Junkers Bauhaus watches, which stands for elegance, clean design and functionality. The Junkers brand has based its collection on this. Art Deco is also a fine example of an art movement that has contributed to various watch designs.
Where design, appearance and style were first and foremost the most important aspects of design watches and the technology of the watches were subordinate, the various fashion brands have clearly developed in this area. They remain a fashion statement, designer watches, but technology has gained ground in recent decades. Many fashion brands now have watches in their collection of Swiss origin, with good mechanical and automatic movements. This creates a perfect combination of technology and style. Various top designers of design watches are from Scandinavia, using Swiss movenents from ETA or Ronda.
Where a watch with a large watch case was a fashion statement in recent years, in 2018 we see many watches of a more modest size. For men, the trend is also minimalistic. Furthermore, we see nice crazy colorful designs, where for example distinctive colors are very important. The retro watch is also popular this year, including square or rectangular watch cases. The vintage watches come in different styles, including designs based on the Art Deco art movement of the 1920s.
Pastel colors that were the trend in the spring, make way for colors such as anthracite, burgundy and dark blue this autumn. Also striking is the color green, which gently makes its advance. Rolex is a good example of a watch brand that perfectly integrates green as a color in its watch collection. These colors lend themselves well to the more classic, stylish watch that this year can not be forgotten in various collections.
Durability is a hot item. This also applies within the watchmaking. We see several wooden watches, with a beautiful natural look. Not just a feast for the eyes and unique, but also an environmentally conscious product. Cradle to cradle is the next step on the watch market, in which natural materials are used in particular.